analytics · Freemium
Mixpanel
A product analytics platform for tracking user behavior, funnels, retention, and feature engagement in web and mobile apps.
Why this tool?
Mixpanel tracks individual user actions—clicks, form submissions, feature usage, purchases—and lets you build funnels, retention curves, and cohort analyses without SQL. Product teams use it to identify where users drop off, which features drive retention, and how different user segments behave.
analytics · Freemium
PostHog
An open-source product analytics platform that combines event tracking, session replays, feature flags, and A/B testing.
Why this tool?
PostHog replaces a stack of separate tools. You get product analytics, funnels, cohorts, session recordings, feature flags, and A/B tests under one roof, with transparent open-source pricing.