Ecommerce stacks explained
See what tools brands use, what problems they solve, and what your store should copy, avoid, or upgrade.
Featured stacks
fashion · scaling
Gymshark
High-growth apparel brand that built a community-first approach to ecommerce, using a sophisticated retention stack to drive repeat purchases.
supplements · scaling
Huel
Complete nutrition brand built on subscriptions, using a retention-heavy stack to manage recurring revenue and customer lifetime value.
How stacks work
Brand overview
Each stack includes context about the brand: industry, size, platform, region, and business model.
Detected tools
A list of tools the brand likely uses, with confidence levels and evidence for each detection.
Why it matters
Interpretation of why this stack makes sense for the brand's stage and business model.
What to learn
Actionable lessons for smaller merchants: what to copy, what to delay, and what to avoid.
Explore individual tools
Browse our tool directory to find detailed explanations of why specific tools matter, who they're for, and when to use them.
Browse Tools